Phimation Strategy GroupFeb 12, 20192 minYour horizon should drive your strategic planningOne of the first things that I look at when designing a strategic conversation is the horizon in which our decisions will have to produce...
Phimation Strategy GroupDec 1, 20183 minIs the answer in the room?One of the precepts of the EOS program is, “The answer is in the room.” It’s a phrase that’s used to emphasize the importance of...
Phimation Strategy GroupOct 30, 20182 minThe challenges of marketing’s ROIIn my work as a fractional CMO, I am often helping small businesses navigate the transition from sales-driven revenue to marketing-driven...
Phimation Strategy GroupFeb 8, 20182 minSales Enablement, A Love StoryIts Valentine’s Day – a day when we celebrate the role that marketing and sales plays in our personal lives. And in honor of Valentine’s...