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Small Business Strategy

Feb 12, 2019
2 min

Your horizon should drive your strategic planning

One of the first things that I look at when designing a strategic conversation is the horizon in which our decisions will have to produce...

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Phimation Strategy Group

Dec 1, 2018
3 min

Is the answer in the room?

One of the precepts of the EOS program is, “The answer is in the room.” It’s a phrase that’s used to emphasize the importance of discuss...

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Phimation Strategy Group

Oct 30, 2018
2 min

The challenges of marketing’s ROI

In my work as a fractional CMO, I am often helping small businesses navigate the transition from sales-driven revenue to marketing-driven...

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Phimation Strategy Group

Feb 8, 2018
2 min

Sales Enablement, A Love Story

Its Valentine’s Day – a day when we celebrate the role that marketing and sales plays in our personal lives. And in honor of Valentine’s...

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The Sales Process Mash-Up Your Small Business Needs

Phimation Strategy Group

Aug 30, 2015
2 min

The Sales Process Mash-Up Your Small Business Needs

I’m going to be talking about sales process on my webinar this month, and I want to focus in on the most interesting part of the sales pr...

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Phimation Strategy Group

Apr 3, 2015
3 min

10% – The Good, The Bad, and The Ugly

Many of you reading this post are 10%ers. And there’s something in the back of your mind eating away at your conscience. You know there...

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Is Your Sales Process Setting the Stage for Success — or Frustration?

Phimation Strategy Group

Sep 18, 2014
3 min

Is Your Sales Process Setting the Stage for Success — or Frustration?

Your sales process sets up the success or failure of your production team. I’ve often been in meetings with operational people who are ov...

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The Surprising Fact About When Your Price Is Set

Phimation Strategy Group

Mar 26, 2012
1 min

The Surprising Fact About When Your Price Is Set

As your company grows in Stage 2, you should use your sales process to drive more value – yes, for your company…but also for your custome...

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Phimation Strategy Group

Nov 23, 2011
2 min

“If It’s Easy…It’s Wrong”

My 11-year-old son started playing hockey goalie this year. At a recent goalie clinic, his coach said something I think applies to busin...

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