Phimation Strategy GroupFeb 12, 20192 minYour horizon should drive your strategic planningOne of the first things that I look at when designing a strategic conversation is the horizon in which our decisions will have to produce...
Phimation Strategy GroupDec 1, 20183 minIs the answer in the room?One of the precepts of the EOS program is, “The answer is in the room.” It’s a phrase that’s used to emphasize the importance of discuss...
Phimation Strategy GroupOct 30, 20182 minThe challenges of marketing’s ROIIn my work as a fractional CMO, I am often helping small businesses navigate the transition from sales-driven revenue to marketing-driven...
Phimation Strategy GroupFeb 8, 20182 minSales Enablement, A Love StoryIts Valentine’s Day – a day when we celebrate the role that marketing and sales plays in our personal lives. And in honor of Valentine’s...
Phimation Strategy GroupAug 30, 20152 minThe Sales Process Mash-Up Your Small Business NeedsI’m going to be talking about sales process on my webinar this month, and I want to focus in on the most interesting part of the sales pr...
Phimation Strategy GroupApr 3, 20153 min10% – The Good, The Bad, and The UglyMany of you reading this post are 10%ers. And there’s something in the back of your mind eating away at your conscience. You know there...
Phimation Strategy GroupSep 18, 20143 minIs Your Sales Process Setting the Stage for Success — or Frustration?Your sales process sets up the success or failure of your production team. I’ve often been in meetings with operational people who are ov...
Phimation Strategy GroupMar 26, 20121 minThe Surprising Fact About When Your Price Is SetAs your company grows in Stage 2, you should use your sales process to drive more value – yes, for your company…but also for your custome...
Phimation Strategy GroupNov 23, 20112 min“If It’s Easy…It’s Wrong”My 11-year-old son started playing hockey goalie this year. At a recent goalie clinic, his coach said something I think applies to busin...
