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Business Strategy to

Win Your Future

Phimation works with leaders to find and develop the untapped potential in

great businesses.

Strategy and Longevity

Strong and successful businesses, built for the future

"Dave has really helped our company tackle some tough issues that we knew we needed to face but did not have the time or energy to do so, including some issues that we did not know we had.  Issue ranging from selling approaches, Partner to Analyst compensation, organizational structure and Marketing budget priorities.  His demeanor is perfect for our company; listening when it makes sense, being tough when that is required and overall, just getting us to take action and move things down the field. His presence in the firm has been impactful!”

Rick Claar - Martec Group

You are a second stage company

And you're realizing that universe plays a mean trick on entrepreneurs.  Just when you figure out how to grow your business...the rules change.  What works in start-up is often the opposite of what works as your company expands, and you need guidance to navigate the changes.

You need to have strategic conversations

There is a need for leadership teams to have strategic conversations filled with candor, curiosity, conflict, and connection. 

It's not easy to design or lead those conversations. It takes experience, insight, foresight, empathy, and leadership. That's where we come in.

You would like to...

Design and Scale Your Revenue Generation Machine

Smart growth starts with building a "machine" to generate, nurture, and convert leads.  That machine will give you predictable, consistent, profitable revenue - but it's not easy to build.  

Lead Significant Change in Your Business

Evolution and transformation need clear direction, strong leadership, substantial investment, and the ability to push and pull the company in new directions.  Many companies struggle with evolution, and all companies struggle with transformation. 

Expand Your Leadership Team

Your top mid-level performers handle the bulk of the work and issues that your company faces.  But are you giving them what they want to develop into leaders?  

Capitalize on Market Change

Your market is changing… more than ever. Are you on top of those changes?  You are trying to identify what to hold on to, and where to pivot. 

Make the Right Strategic Investments

You're constantly presented with needs and opportunities.  Which will move the needle the most - and how much investment is needed? What are the conversations that lead to the best answer for your company?

Lead With the Help of a Co-Pilot

You need a peer that can help you look at things from new angles, see new options, and make the best decision.

Someone who sees the whole picture, brings lessons from other businesses, and knows the challenges of running a company.  

Create a More Powerful Vision

A powerful vision is a motivator and magnet that makes you faster, your impact bigger, and your growth more substantial.  Do your employees and customers know where you're headed ... and are they energized to get there?

Understand and Predict What Customers Want

Good companies are constantly changing what they offer their customers through innovating.  That needs leadership from the top down that is both creative and disciplined.

Make Your Company More Agile and Resilient

Agility comes from an acute sense of urgency and a strong creative ability.  It's the ability to assess uncertainty and changes in market. To continue to serve your customers consistently, through any challenge. You can make your company more agile.

© 2021 by Phimation Strategy Group

Ann Arbor, Michigan USA                734.717.4955

Cities We Serve

Ann Arbor













Other Client Locations

Houghton/Marquette, Michigan

Traverse City, Michigan

Louisville, Kentucky

Wilmington, North Carolina